Why is visual content so important?
Visual content is so important because it makes life easy for the consumer. It helps them to imagine what it’s like working with you or using a product they purchase from you.
So how do you create that feeling with your visual content? Here are my top tips.
Even if you do seek out a professional, you will still need to have some of the basics in place.
1 – Make your images easy to understand
Don’t over complicate things. Keep your images simple and let them do the talking for you. When a person sees your visual content, they should instantly know what you’re all about and how you can make their life easier.
2 – Avoid stock images where possible
Don’t get me wrong, there are some great stock images out there, but every man and his dog are using them. Especially the free ones. If you have to use stock images, pay a small premium. They are better quality and likely to be used less.
3 – Copyright is everything
4 – Optimise your images for SEO
Not many people realise that when it comes to visual content on websites, images can impact your SEO. If you optimise them with relevant keywords, tags and descriptions, it can improve your website SEO.
5 – It’s all about you
This is where I could talk all day long. Whether you are launching or re-launching a business, re-branding or just need visual content for everyday use, remember that people buy into you and your brand.
The more authentic your visual content, the better. What I mean by that is that it should be unique and personal to you.
If you are a small business, the more images that you can be in, the more people will get to know you and in time, trust you.
Visual content can be of you working, preparing, laughing or greeting customers. There is a lot to play with.
Using a personal branding photographer can save you so much time and effort. They know how to get the most from your brand and they can produce hundreds of images for you to use across your social media platforms and website.
The content can be reused as they are often timeless images and can be shown in various contexts.
The fact is that content with relevant images get 94% more views than content without.
A picture paints a thousand words. With the right visual content your brand can fly.