I’ve been a personal branding photographer for a good few years now so obviously, I’m a huge advocate of you having me in your life.
I mean, you need me. If you own a business, you really do need me and I’m going to tell you why.
Having personal branding for your business should always have been fairly high on the priority list but now more than ever, it really is a must.
We, as business owners have been through the mill over the last twelve months and the fact is, the way we do business has changed.
There’s so much to think about when it comes to your business in 2021 but branding is definitely top of the list.
Almost everything is now online.
Whereas in the past, you could have gotten away with being your own personal brand. You had the luxury of meeting people face to face, now the closest you will get is on a Zoom call and it really doesn’t have the same impact.
Your brand needs to be out there for all to see. And, in all its glory.
I know what you’re thinking. Money is tight right now and of course, you’re right. But the truth is, if you add up all the money you have saved on takeaway coffee over the last year, I’m betting you’re thinking that personal branding photography is probably a better investment. It certainly lasts longer, and it makes sure that your audience will never go cold on you!
But I’m biased, obviously. This is my business, it’s what I’m passionate about but as they say, the proof is in the pudding.
Gemma put me completely at ease and guided me through the whole process, providing me with a gallery of over 100 quality on-brand images which I can use for years to come.
Why do you need a personal branding photographer in your life?
1 – Personal branding builds trust
Right now, most things are online which means the only way a potential client can get to know you is through the content and images you post. Whether that’s on your website or social media, your branding is the main reason someone will contact you.
2 – Personal branding tells a story
If you get your personal branding right, it will emotionally connect with your audience and tell a story. Have you ever heard the saying ‘facts tell, stories sell’? That’s exactly what happens.
For example, let’s say you’re hungry. You know you should head to the salad bar but on your way, you come across a poster of a delicious, juicy burger. Instantly, your head has been turned. Now you’re dumping the idea of a nice healthy salad and heading straight to the burger bar instead. Your decision-making process changed, in a split second.
Not a great example if you’re a vegetarian or vegan but I’m sure you get the point.
3 – Personal branding shows your personality
It’s so hard to get your personality across online and working with a personal branding photographer will make sure that’s exactly what you do. They will get to know you and are experts in getting that across in visual form.
4 – Personal branding makes you unique
No matter what business you are in, I can almost guarantee that there are many others doing the same thing but there’s one thing they don’t have. You!
Personal branding will make you stand out from the crowd. It will establish you so well that your brand will be recognisable instantly.
Imagine that your potential customers are shopping around. Which one do you think they will choose? The business that is just like every other or the one that takes a unique stance?
5 – Personal branding saves you time
Investing in personal branding means that you have content for months or even years to come. You will be given a wide variety of high-quality images that can be used time and time again.
You can create your content around the images so whilst the visual stays the same, the context of the content can change.
Ultimately, it all comes down to how much you want to stand out and differentiate yourself from your competitors.
When it comes to your brand, it’s all about the big picture. It’s about your ethics and values, your personality and your USP’s. A good personal branding photographer will make that all come to life.
Just click if you need me
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If you’re considering personal branding photography for your business, let’s have a chat.
