HR Brand Photography and personality-driven images to promote your services
It’s a fierce world out there, and getting noticed can be a challenge when there are a ton of other HR Advisors, Consultants, and Trainers, in your area, all competing for business.
If you’re not using bespoke imagery to help you to be more visible and appeal to your dream clients, you’re missing a trick.
I’m Gemma Wilks, Nottingham-based Headshot & Brand Photographer – and I’d like to share with you some of the key shots my lovely HR clients are now using to promote their services.
5 shots no HR business should be without
1. Workshops and training
Owner of Instinct HR, Darren Jones, told me that he offers management development programmes which involve in-person workshops for up to 10 people.
We dedicated part their brand shoot to capturing a real life workshop that he invited some of his clients and peers along to.
This first image is one of my favourites from their shoot.
2. Consultations
Show people what it’s like to work with you. Show them how you interact with your clients.
Pam Cannell, of Forensic HR spends much of her time conducting her HR work in-person and on a 121 basis. So we ensured that element of what she does was captured.
Don’t forget about the online and over-the-phone work you do though.
They are all stories you can tell.
3. Branded materials
Despite the heavy use of digital, print is still very much alive. In fact, I don’t think it’ll ever die.
Having visuals of the branded materials you share with your clients is a great opportunity for you to splash your branding all over the place.
Remember, the more your logo and brand colours are seen, the more people will remember your business for when they (or people they know) need HR advice.
4. Your HR team
It’s all about you…
And your amazing team, of course.
Shout about the people that work for you. Show potential clients the faces and personalities behind your successful HR business.
Not only will it give you that family-feel perception that people go for nowadays, but it also makes it so much easier to point someone out in a coffee shop when you’ve seen a photo of them on your website (public meetings should never feel like a first date).
Having photos of your HR Team also gives you great content to use in your internal newsletter – think along the lines of, “A spotlight on…”.
5. Behind the scenes
Behind the scenes activities are the bits your clients never see, but often wonder about.
What goes on in the background are stories you can tell, meaning more opportunities to increase the visibility of your HR business.
Perhaps you’re updating your training materials, doing a bit of research, or maybe you’re having a team planning meeting over a cup of coffee.
Whatever you do that you audience don’t typically see, don’t be afraid to tell them about it.
Ready to up your image game and invest in brand photography for your HR Business?
It goes without saying. The more opportunities people have to see you, your team, what you do, how you do it, where you do it, etc. the more they will get to know, like, and trust you and your business.
If you’ve not invested in a suite of personality-driven photography for your HR business, there’s no time like the present.
It starts with a free consultation, in-person, online, or over the phone. Let’s have a chat and see if we’d like to work together.
